So after a day of sitting completely still, I decided to share with all of you just how well I think HypnoSummit 2.0 is going. I say going, rather than went, because we have had 204 different computers visit the site since Monday morning. People are actively enjoying the library and vendor booths. I see people have purchased products, joined mailing lists, grabbed free downloads, and watched many hours of content in the last few days. This just further proves the thesis I’m about to share:
HypnoSummit 2.0 was a phenomenal success.
LET ME START WITH THANK YOU’S:
I can say with all honesty and humility that things went better and more smoothly than I had anticipated. This was our second event this year, in fact
it was our second HypnoSummit within 6 months, and the improvements were great. A lot of credit goes to a team of people you all will never meet for helping Melissa and I pull a project of this scale together. We asked Expos2 to redesign and repurpose their platform’s architecture for us and they came through with flying colors.
We also need to thank all the great speakers who supported this event. The HypnoSummit is still in its infancy, and those of you who invested your time and effort into sharing your insights in a new format are helping us reach new audiences who are asking for more education. This is emotionally rewarding and highly encouraging to Melissa and me.
Thanks also goes to all of you who viewed the 60 presentations on a wide variety of hypnosis topics. A sincere thank you goes out to everyone involved for doing the things that made this event so much fun.
STATISTICS:
For the second time in a row, we hit traffic numbers that were simply unbelievable. We had around 300 people from 14 countries online at one point or another. And it wasn’t just that people showed up, it was that they got engaged. The tech team we worked with said these were the most consistent and high numbers their servers have ever seen.
Let me share with you a diagram that says it all. Below is a chart of our server throughput, meaning the amount of data we were transmitting. As you can see, once the doors opened people showed up and just kept watching lectures. This isn’t just people signed on, this is how much content is being sent out. Notice that for two full days things didn’t drop off,
not even at night!

Over 90% of our lectures worked and were on time. Of the ones that didn’t, one was totally my fault. The others were tech troubles with the presenters’ computers or internet connection. We’ve learned from these experiences and are coming up with a solution to prevent them from happening again. We thank those presenters for their patience and commitment to helping get the information out to you.
At the first Summit 10% of our presentations were live. This time 30% were live and we are working on continuing to raise that number in the future.
Once again, I personally took every call that came into the help line. We had about a 70% reduction on tech support calls since our last event and a significantly higher solution rate. The number one tech problem reported was: I’ve lost my password. The second most common had to do with videos freezing. We diagnosed this and concluded that it had to do with user connection speeds, almost always attributed to wireless router settings. While our servers weren’t the problem, we are working on some way of helping people adjust their router settings preemptively to avoid this next time.
Unfortunately, 5 people had unresolvable compatibility issues and will receive a refund. Considering no new software was required and the event worked on Windows, Mac, and Linux based machines in 14 different countries, I consider this a very impressive success rate. We know we aren't perfect yet and that we have plenty to work on, but we are extremely satisfied with the improvements and the direction we are headed. To those of you who had frustrating wireless internet connections or trouble accessing the site, know that we are working to make this information even more accessible.
The only real hiccups we had were when I tried to delay the restart of the media server until a break on Sunday (against the advice of the tech lead manning the server) and when we were attacked by hackers trying to pirate our data. With the exception of those two events, everything went smoothly. The total downtime from those events combined was under 10 minutes.
FOLLOW UP:
While the lectures are still in the library for the next three weeks (along with the vendor booths remaining open for sales) we are already in the process of getting the videos up on
www.HypnoSummitStore.com for individual purchase. If you want to purchase a lecture to own and keep, you can do so here. The first HypnoSummit lectures are currently up on the site and we are hoping to update the rest in the next couple of weeks.
As for CEU’s, we will be emailing you a certificate of attendance in PDF format to send to the certifying organization of your choice. Expect these in the next two to three weeks.
HYPNOSUMMIT 2010:
We have already signed contracts to put on more events, and have big plans for upgrades and changes we want to the system.
One of the biggest goals for us is to integrate a fast forward/rewind feature in the pre-recorded video section. Many people, including me, have requested that and we hear you loud and clear.
And while we are listening,
WE WANT YOUR FEEDBACK. Tell us what you liked, what you hated, what you loved using, and what you ignored. Tell us what we need to add and improve to make the HypnoSummit even more valuable. I will be putting together a survey as soon as time permits, but for now feel free to leave your responses here. We are looking forward to hearing what you think about the HypnoSummit.
I’m really excited about some of the upgrades we have already started building, as well as some of the speakers we already have signed up to present at our next event.
Thank you all for making this event so much fun and such a great success. We are committed to making the HypnoSummit even better than ever and helping reach more people looking to gain better hypnosis education.
Talk to you all soon,
Scott Sandland