Killer Proof Elements to Market Stop Smoking Programs

[Craig Eubanks]

In the last week there were 3 different news stories going around on the topic of stop smoking. I love news stories because they have HUGE social proof of something as being true. Below are the stories, with links and my summary on why these would be so useful in your marketing.


1. Computer Is an Ally in Quit-Smoking Fight

Study Shows Web- and Computer-Based Programs Help Smokers Quit
WebMD Health News

"Web and computer-based smoking-cessation programs, including
some that are interactive, seem to be effective, shows a study in
the Archives of Internal Medicine."

Full Story:
http://webmd.com/smoking-cessation/news/20090526/computer-is-an-all...


This could be a killer add-on bonus to your stop smoking programs. And you have proof it works!


2. More Smokers Trying to Kick Habit

The number of smokers using NHS services in Lothian to help kick
their habit rose by 44% last year.

Full Story here:
http://news.bbc.co.uk/2/hi/uk_news/scotland/edinburgh_and_east/8068026.stm


So, there are more people trying to quit, and stop smoking programs combined with computer or web software help increases success.

I'm getting ideas... :-)


3. Quit Smoking Helps Prevent Influenza

Research studies show a higher risk of influenza infections among smokers when compared with nonsmokers.

"Also, mortality rate of influenza among smokers is higher than
that of nonsmokers," the spokesman said, adding that smoking
cessation among smokers is essential in preventing influenza."


Full Story here:
http://www.emaxhealth.com/2/90/31371/quit-smoking-helps-prevent-influenza.html


If I were doing Stop Smoking Sessions... I would be all over this like ants at a picnic.

Create free reports, put it in ads, put out press releases. Strike while the iron is smoldering hot!


So, based on the above, you now know:

1. There are more people trying to quit smoking

2. Computer and web based software and improve success

3. Quitting smoking helps prevent flu, and lowers risk of death from influenza virus.

and you know this for a fact...

H1N1 Swine Flu virus is on EVERYONE'S mind

And, with all governments hurting for money, sin taxes are likely to skyrocket. In some cities cigarettes are already up to $7 per pack.

I think you have EVERYTHING you need for a very successful marketing campaign.


Cheers,

Craig Eubanks
HypnosisMarketingTips.com

[Joshua Houghton]

As always you put out some great stuff Craig. Social Proof is really powerful when done right. Thanks for the great post!

Joshua Houghton